Retailers have traditionally used a pricing strategy that we call 'tease and squeeze'. They lure new customers in with seemingly great prices and discounts and then ratchet the prices up over time, sometimes very quickly.
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From Q1 2020 until mid-2022, wholesale prices were declining, which is great news for consumers as long as the retailers actually pass on those price decreases. The problem for energy consumers now is that you need to keep an eye on things to ensure you benefit from the price drops, not just your retailer.

Since June 2022, we've seen very dramatic increases in wholesale pricing. It's no surprise that the retailers are very fast to pass-through price increases.
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No matter, if prices are going up or down, just comparing once, is not enough. There is no such thing as set and forget for energy pricing. You need to stay on top of it all the time, which is boring and hard, or you need Bill Hero to stay on top of it. for you